AdOn Network - A Deadbeat Online Advertising Company
posted by MR WAVETHEORY at 3/31/2007 02:18:00 AMBeing in the venture industry, I get alot of news about the online advertising industry. The sad story is that while the industry is growing, there are a large number of deadbeat online advertising companies that rip off publishers. I've used many advertising companies and I've come across a few in my experience as a blogger.
What is a deadbeat online ad company? It's a company that doesn't pay or that fraudulently reports impression counts.
Let me tell you the story of AdOn Network.
AdOn Network was previously known as MyGeek.com. It is run by Chad Little. They are one of the worst deadbeats. I have heard from readers that the company reports 1/10 to 1/8 of the impressions that it actually serves on a publishers website. Put that into perspective, that means if your site ran 10,000 impressions for AdOn Network, they would report to the publisher that you actually ran 1,000 impressions while they report to the advertiser that they ran 10,000 impressions. Got what I mean? Advertisers are charged 10,000 impressions and publishers are paid 1,000 impressions. They're ripping publishers off big time, by pocketing the revenues on those 9,000 missing impressions.
I wouldn't be surprised if there are many companies in the online ad space doing this, but this one certainly ranks as one of the more egregious frauds out there. Maybe that explains why they had to change their name :-) If you have an experience with an online ad company, I'm curious to hear. Write to me or comment. I can't wait to hear from you.
What is a deadbeat online ad company? It's a company that doesn't pay or that fraudulently reports impression counts.
Let me tell you the story of AdOn Network.
AdOn Network was previously known as MyGeek.com. It is run by Chad Little. They are one of the worst deadbeats. I have heard from readers that the company reports 1/10 to 1/8 of the impressions that it actually serves on a publishers website. Put that into perspective, that means if your site ran 10,000 impressions for AdOn Network, they would report to the publisher that you actually ran 1,000 impressions while they report to the advertiser that they ran 10,000 impressions. Got what I mean? Advertisers are charged 10,000 impressions and publishers are paid 1,000 impressions. They're ripping publishers off big time, by pocketing the revenues on those 9,000 missing impressions.
I wouldn't be surprised if there are many companies in the online ad space doing this, but this one certainly ranks as one of the more egregious frauds out there. Maybe that explains why they had to change their name :-) If you have an experience with an online ad company, I'm curious to hear. Write to me or comment. I can't wait to hear from you.