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September 28, 2007

The9 Buying MSN China

posted by MR WAVETHEORY at 9/28/2007 06:11:00 AM
The9 (Nasdaq NCTY) is buying MSN China according to my Chinese media sources. The purchase price for a 50% stake is $100 million. The9 has been very successful with World of Warcraft in China but doesn't own its own portal so this will be an interesting addition for the9.

About 11 million people use MSN's instant messaging service in China, making it the second most popular messaging system in the country behind QQ.

The9 is the domestic operator of the World of Warcraft, the world's most popular online game. It has attracted more than 3.8 million players in China since it was launched nationwide two years ago.

WoW is the major revenue source of The9, whose earnings dropped 40 percent in the second-quarter of this year.

The rumor has been confirmed by Shanghai Daily.

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