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August 21, 2007

Sprint Throws in Exotic Island with $10.5 Million Cellphone

posted by MR WAVETHEORY at 8/21/2007 09:09:00 AM
Sprint took out a full page ad in the Wall Street Journal today which caught my attention: the world's first $10.5 million cellphone. You can buy it at Sprint at http://www.sprint.com/islandoffer . No word on who came up with the idea but the package comes with a $199.99 BlackBerry 8830 and a bonus accessory - an exotic island with an estimated retail value of $10,499,800.01. Buyers can take the limited time offer for $10.5 million or if you already own the island, you can get the phone on its own for just $199.99. The billionaire island/smartphone package is available until September 27, 2007.

The phone ad is heralding the arrival of the BlackBerry 8830 world edition phone by Research in Motion Limited USA (Nasdaq RIMM) and it's all a very big joke.The ad is very cheeky. Did I mention? Island amenities may include: thatched cabana, combination helipad / island dock, Olympic-size negative edge pool and putting green and sand trap?


This is just the type of thing you would expect from Research in Motion Limited whose stock has been a high flyer lately. The stock split 3 for 1 yesterday and it's gone from a split adjusted price of $40 to 80 in just 8 months. What a crazy ride! If we are in a bubble, then RIMM is leading the charge. Load up on the stock!

Update: A reader wrote in to say, "the ad for Sprint's BlackBerry was heralded by Sprint's agency of record, Goodby Silverstein and Partners and was managed by Sprint"

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