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August 20, 2007

Marketwatch Takes a Dump on Conde Nast Portfolio

posted by MR WAVETHEORY at 8/20/2007 12:40:00 PM
I can't help notice that Marketwatch took a dump on Conde Naste's Portfolio. Portfolio is a new magazine that's going after the business magazine segment and it's first issue is being ridiculed as a failure by Marketwatch. I guess now that Marketwatch and Dow Jones are part of the News Corporation (NYSE NWS) family of publications they have an official license to pooh-pooh their competitors. Not that Portfolio is anywhere near where it could be. I read the first issue of Portfolio and was not too impressed, but I have to give props to the ad sales team at Portfolio, because flipping through the magazine left me thinking, "Damn. They have alot ads!" I swear the number of ad pages probably outnumbered the number of content pages. Interspersed between the cover to cover homage of glossy ads, there was an article about a middle eastern sheikh, some stuff about expensive luxury products, and a few airplane ads for fractional ownership.

The website looks okay. It looks kind of like a mini blog, wannable Marketwatch. There's an article about Google taking a stake in tianya.cn, a Chinese social networking site. There's another blog post linking to a Times article about the remaking of the Virgin Group which is taking public its subsidiaries.

Not sure what Portfolio wants to be, but if they want to be like Marketwatch, they need more articles on the site. If they want to be like Forbes, Portfolio could use more original content.

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