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April 11, 2007

Cyworld - What Goes Up Fast Comes Down Faster.

posted by MR WAVETHEORY at 4/11/2007 11:02:00 AM
Whatever happened to Cyworld, the cool Korean avatar community? A few years ago, Cyworld was known as the inspiration behind MySpace and Friendster. It was the king of social networking in Korea. But whatever happened there because the traffic on Cyworld appears to be way down. Look at the following Alexa chart and you can see that this once popular and ultra cool site (one of the top 100 in the world in 2003) is not even scraping by in the top 5000.

Whatever happened? That's what I was wondering when I checked out the service recently. Cyworld has been busy launching in the US, but all is not well at home. Maybe it's investing in the US to go after MySpace, but I really doubt it will be very successful. The site is too Flash heavy. It is also launching a service in China with Cyworld China where it has planned to invest about half a million dollars to launch its service.

The rapid demise of Cyworld makes me wonder whether MySpace, FaceBook, and Friendster will follow a similar path.

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