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February 01, 2007

The New Yahoo Search Ranking Model

posted by MR WAVETHEORY at 2/01/2007 07:08:00 PM
The New Yahoo! Search has a new ranking model and along with it here are some tips for advertisers.

Key Changes
Description
5 Key Steps
New ranking model
Cost-per-click



Standard and Advanced match types
An ad's rank is determined by both bid amount and ad quality.
Ads with higher quality can deliver a lower cost per click and/or may receive better placement on the results page relative to lower quality ads.
Standard match type ads will no longer receive priority placement over Advanced match type ads.
To take advantage of the new ranking model, you should:
  1. Include keywords in your ad (use our Insert Keyword feature).
  2. Choose keywords for each ad group carefully.
  3. Use ad testing.
  4. Use our Excluded Keyword feature to optimize your Advanced match type.
  5. Review your current bids and set a campaign budget to meet your business goals.


More detailed tips on the Yahoo Search Marketing ranking model.

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