The New Yahoo! Search has a new ranking model
and along with it here are some tips for advertisers.
| || || |
|New ranking model |
|Standard and Advanced match types || |
|An ad's rank is determined by both bid amount and ad quality. |
|Ads with higher quality can deliver a lower cost per click and/or may receive better placement on the results page relative to lower quality ads. |
|Standard match type ads will no longer receive priority placement over Advanced match type ads. |
|To take advantage of the new ranking model, you should: |
- Include keywords in your ad (use our Insert Keyword feature).
- Choose keywords for each ad group carefully.
- Use ad testing.
- Use our Excluded Keyword feature to optimize your Advanced match type.
- Review your current bids and set a campaign budget to meet your business goals.
More detailed tips
on the Yahoo Search Marketing ranking model.