Cingular to Launch Mobile TV - Bad News for MobiTVposted by MR WAVETHEORY at 2/12/2007 09:44:00 AM
MediaFlo is a bet your company type of investment that Paul Jacobs, son of Qualcomm founder, Irwin Jacobs, made. It looks like it is paying off big time.
Qualcomm Inc.’s MediaFLO USA Inc. mobile TV business racked up another major customer win as AT&T Inc.’s Cingular Wireless L.L.C., the nation’s largest wireless carrier, announced it expects to introduce commercial mobile TV services in “late 2007” using the MediaFLO network. Details of the deal, including specifics on financial terms and the service itself, were not disclosed.
"MediaFLO USA's service will add another dimension to our robust offering by delivering a TV-quality mobile media experience that perfectly complements our existing voice and multimedia services," said Marc Lefar, chief marketing officer for AT&T's wireless unit. "We look forward to bringing our subscribers a compelling, differentiated service and the innovative devices for which AT&T is known."
The money in mobile TV is huge so it looks like a great win for Qualcomm, but it also looks very bad for MobiTV unless they are also part of the deal. I had raised this issue earlier in my blog post about MobiTV. It really puts the company's business model into question unless they can ramp up things like the AT&T broadband TV offering.