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January 03, 2007

Who's Inside the PS3? PlayStation 3 Bill of Materials

posted by MR WAVETHEORY at 1/03/2007 07:25:00 PM
If you take apart a Sony Playstation 3 (aka PS3) (NYSE SNE), you will find the following components in it. The big winners are Nvidia Corporation (Nasdaq NVDA), IBM (Nasdaq IBM), and Marvell Technology Group Ltd. (Nasdaq MRVL). The PlayStation bill of materials includes:

  • Nvidia Reality Engine
  • IBM Cell Broadband Engine
  • Optional 802.11 b/g Module Marvell Chipset

Description Manufacturer 20 GB 60 GB
Reality Synthesizer Nvidia (Sony) $129.00 $129.00
IBM Cell Broadband Engine IBM (Sony) $89.00 $89.00
I/O Bridge Controller Toshiba (Sony) $59.00 $59.00
Emotion Engine and Graphics Sythnesizer Toshiba (Sony) $27.00 $27.00
Noteworthy Memory - XDR DRAM (4 x 512Mbit) Samsung $48.00 $48.00
Other Components and Manufacturing N/A $148.00 $148.00
Bluetooth Module Sony, Featuring CSR BlueCore 4 Chip $4.10 $4.10
Optional 802.11 b/g Module Marvell Chipset N/A $15.50
Other Components and Manufacturing N/A $2.50 $2.50
Memory Card Board N/A N/A $5.00
Blu-Ray Optical Drive Sony $125.00 $125.00
SATA Hard Drive Seagate $43.00 $54.00
Power Supply Sony (Private-Label) $37.50 $37.50
Cooling / Mounting Cage for Motherboard N/A $22.00 $22.00
Enclosure / Hardware N/A $31.00 $33.00
Miscellaneous Other Assemblies N/A $1.75 $1.75
Manufacturing Costs N/A $39.00 $40.00
Preliminary Total Console Cost Estimate $805.85 $840.35
Suggested Retail Pricing (US) $499.00 $599.00

Difference Between Cost and Retail Price $306.85 $241.35
Source - iSuppli Corporation November 2006
The total cost of the bill of materials is $840.35. Sony's suggested retail price (MSRP) for PS3 is $599.

The difference between the cost and retail price of a PS3 is $241.35 which means that Sony is selling the units at a loss of $241.35.

The average cost of a PS3 game is $59.99. That means Sony is assuming an attach rate of at least 4-5 PS3 games for each Playstation 3 that is sold over the life of the unit.

0.32m Japan
5.26m Americas
2.55m Others
1.11m Japan
1.79m Americas
0.93m Others

0.49m Japan
0.82m Americas
0.00m Others

NEW!! Handheld Wars:

14.37m Japan
10.74m Americas
10.83m Others
4.88m Japan
7.46m Americas
6.97m Others

Sony has sold 1.31 million PS3s which means it has lost $316 million on PS3 hardware in just 1 month. Keep up the good work! It looks like Sony is betting that the gamers will buy more than just a few games and maybe a BluRay DVD or two.

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