Who's Inside the PS3? PlayStation 3 Bill of Materialsposted by MR WAVETHEORY at 1/03/2007 07:25:00 PM
- Nvidia Reality Engine
- IBM Cell Broadband Engine
- Optional 802.11 b/g Module Marvell Chipset
The total cost of the bill of materials is $840.35. Sony's suggested retail price (MSRP) for PS3 is $599.
Description Manufacturer 20 GB 60 GB Reality Synthesizer Nvidia (Sony) $129.00 $129.00 IBM Cell Broadband Engine IBM (Sony) $89.00 $89.00 I/O Bridge Controller Toshiba (Sony) $59.00 $59.00 Emotion Engine and Graphics Sythnesizer Toshiba (Sony) $27.00 $27.00 Noteworthy Memory - XDR DRAM (4 x 512Mbit) Samsung $48.00 $48.00 Other Components and Manufacturing N/A $148.00 $148.00 Bluetooth Module Sony, Featuring CSR BlueCore 4 Chip $4.10 $4.10 Optional 802.11 b/g Module Marvell Chipset N/A $15.50 Other Components and Manufacturing N/A $2.50 $2.50 Memory Card Board N/A N/A $5.00 Blu-Ray Optical Drive Sony $125.00 $125.00 SATA Hard Drive Seagate $43.00 $54.00 Power Supply Sony (Private-Label) $37.50 $37.50 Cooling / Mounting Cage for Motherboard N/A $22.00 $22.00 Enclosure / Hardware N/A $31.00 $33.00 Miscellaneous Other Assemblies N/A $1.75 $1.75 Manufacturing Costs N/A $39.00 $40.00 Preliminary Total Console Cost Estimate $805.85 $840.35 Suggested Retail Pricing (US) $499.00 $599.00 Difference Between Cost and Retail Price $306.85 $241.35 Source - iSuppli Corporation November 2006
The difference between the cost and retail price of a PS3 is $241.35 which means that Sony is selling the units at a loss of $241.35.
The average cost of a PS3 game is $59.99. That means Sony is assuming an attach rate of at least 4-5 PS3 games for each Playstation 3 that is sold over the life of the unit.
NEW!! Handheld Wars:
Sony has sold 1.31 million PS3s which means it has lost $316 million on PS3 hardware in just 1 month. Keep up the good work! It looks like Sony is betting that the gamers will buy more than just a few games and maybe a BluRay DVD or two.