« Home | Fiber Optic Internet - Japan Gets 100 Mbps Broadba... » | eBay Buys Online Scalper for $310 Million » | CES Booth Babes - Las Vegas Girls and Babes » | I Want to Build-A-Bear » | We're Justing Looking For $3 Billion » | Game Over: New CEO for Massive » | Nasdaq DayTraders Back in Force » | Hot on Teens: Hearst Ties the Knot with eCrush.com... » | Goldman Sachs Cuts Oil: Draws Protest from Angry U... » | A Cool $20 Billion: 2007 Market Size for Online Ad... »

January 11, 2007

Holiday Ecommerce Spending +26% in 2006. Plus the Top 12 Days of E-Commerce 2006

posted by MR WAVETHEORY at 1/11/2007 10:34:00 AM
comScore Networks released a report on consumer online retail spending at U.S. sites during 2006, including the holiday season. For the full year 2006, online retail spending reached $102.1 billion, marking a 24-percent increase versus 2005. Online holiday e-commerce was up 26 percent versus last year.

E-Commerce Retail Spending Summary (2006 vs. 2005 Non-Travel Billion $)

E-Commerce Retail Spending Summary (2006 vs. 2005 Non-Travel Billion $)


2005

2006

Pct Change

Full Year (Jan. 1 - Dec.31)

$82.3

$102.1

24%

Holiday Season (Nov. 1 - Dec. 31)

$19.6

$24.6

26%

Source: comScore Networks, January 2007



Gian Fulgoni, chairman of comScore Networks, said "The online holiday shopping season... played a vital role in the year's success, as spending accelerated during the final two months of the year...")

Online retail spending saw several strong individual spending days during 2006, with 12 days during the November/December holiday season surpassing the $600 million mark. In comparison, just six days in 2005 reached $500 million in online sales, with the top day registering $556 million (Monday, December 12, 2005).

Wednesday, December 13 marked the heaviest online spending day of 2006 with $667 million spent, followed by Monday, December 11 and Monday, December 4. Monday, November 27 ("Cyber Monday") was surpassed 11 times during the subsequent weeks of the holiday season.

Top 12 Days of 2006 E-Commerce Non-Travel (Retail) Spending

Rank

Date

E-Commerce Spending ($ Millions)

1

Wednesday, December 13

$666.9

2

Monday, December 11

$660.8

3

Monday, December 4

$647.5

4

Friday, December 8

$638.2

5

Thursday, December 14

$634.4

6

Wednesday, December 6

$630.6

7

Thursday, December 7

$629.4

8

Friday, December 15

$623.9

9

Tuesday, December 12

$619.8

10

Tuesday, December 5

$612.3

11

Tuesday, November 28

$608.2

12

Monday, November 27 - "Cyber Monday"

$607.6

Source: comScore Networks



* The flow of online holiday retail spending in 2006, as compared to the previous year, demonstrated that online consumers pushed their buying later than ever. Spending growth during the first third of the season (Weeks 1-3) rose a modest 23 percent above 2005 levels, despite the week before Thanksgiving, which saw robust 30-percent growth versus the corresponding week in 2005.
* The middle third of the season (Weeks 4-6), during which the greatest share of holiday e-commerce spending occurred, was consistent with the 26-percent growth demonstrated during the course of the season as a whole.
* The final three weeks of the holiday season (Weeks 7-9) saw a major surge in spending as the procrastinators came out in full force, driving a 31-percent increase versus the corresponding weeks in 2005.
* The week leading up to Christmas (week ending December 24, 2006) saw the biggest surge with a 45-percent increase versus the corresponding week a year ago, as consumers showed their faith in online retailers' ability to 'deliver the goods' in time for Christmas. (

Previous Posts

1 Comments:

Blogger Fangyaya said...

hollister outlet
nike roshe runs
michael kors outlet
lebron 12
nike outlet store
nike trainers
juicy couture
coach factory outlet
air jordans
louis vuitton
kate spade handbags
oakley sunglasses
polo shirts
giuseppe zanotti sneakers
cartier watches
nike free run 2
michael kors outlet
louis vuitton handbags
louis vuitton outlet online
coach outlet
coach outlet
michael kors outlet clearance
hollister clothing
jordan 4 toro
kevin durant shoes
supra sneakers
louis vuitton
jordan 11s
coach outlet online
coach outlet store online
oakley outlet
louis vuitton
polo ralph lauren
michael kors outlet online
true religion jeans
coach outlet
louis vuitton handbags
celine outlet
pandora jewelry
coach outlet
20167.8chenjinyan

1:25 AM  

Post a Comment

Links to this post:

Create a Link

<< Home