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January 11, 2007

Holiday Ecommerce Spending +26% in 2006. Plus the Top 12 Days of E-Commerce 2006

posted by MR WAVETHEORY at 1/11/2007 10:34:00 AM
comScore Networks released a report on consumer online retail spending at U.S. sites during 2006, including the holiday season. For the full year 2006, online retail spending reached $102.1 billion, marking a 24-percent increase versus 2005. Online holiday e-commerce was up 26 percent versus last year.

E-Commerce Retail Spending Summary (2006 vs. 2005 Non-Travel Billion $)

E-Commerce Retail Spending Summary (2006 vs. 2005 Non-Travel Billion $)



Pct Change

Full Year (Jan. 1 - Dec.31)




Holiday Season (Nov. 1 - Dec. 31)




Source: comScore Networks, January 2007

Gian Fulgoni, chairman of comScore Networks, said "The online holiday shopping season... played a vital role in the year's success, as spending accelerated during the final two months of the year...")

Online retail spending saw several strong individual spending days during 2006, with 12 days during the November/December holiday season surpassing the $600 million mark. In comparison, just six days in 2005 reached $500 million in online sales, with the top day registering $556 million (Monday, December 12, 2005).

Wednesday, December 13 marked the heaviest online spending day of 2006 with $667 million spent, followed by Monday, December 11 and Monday, December 4. Monday, November 27 ("Cyber Monday") was surpassed 11 times during the subsequent weeks of the holiday season.

Top 12 Days of 2006 E-Commerce Non-Travel (Retail) Spending



E-Commerce Spending ($ Millions)


Wednesday, December 13



Monday, December 11



Monday, December 4



Friday, December 8



Thursday, December 14



Wednesday, December 6



Thursday, December 7



Friday, December 15



Tuesday, December 12



Tuesday, December 5



Tuesday, November 28



Monday, November 27 - "Cyber Monday"


Source: comScore Networks

* The flow of online holiday retail spending in 2006, as compared to the previous year, demonstrated that online consumers pushed their buying later than ever. Spending growth during the first third of the season (Weeks 1-3) rose a modest 23 percent above 2005 levels, despite the week before Thanksgiving, which saw robust 30-percent growth versus the corresponding week in 2005.
* The middle third of the season (Weeks 4-6), during which the greatest share of holiday e-commerce spending occurred, was consistent with the 26-percent growth demonstrated during the course of the season as a whole.
* The final three weeks of the holiday season (Weeks 7-9) saw a major surge in spending as the procrastinators came out in full force, driving a 31-percent increase versus the corresponding weeks in 2005.
* The week leading up to Christmas (week ending December 24, 2006) saw the biggest surge with a 45-percent increase versus the corresponding week a year ago, as consumers showed their faith in online retailers' ability to 'deliver the goods' in time for Christmas. (

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1:25 AM  

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