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January 12, 2007

Does MySpace Have a Shot at Mixi?

posted by MR WAVETHEORY at 1/12/2007 01:47:00 AM
Mixi, it's Japanese for social networking. MySpace is launching in Japan and Mixi thinks that MySpace doesn't have a shot.

Mixi starts targeting Japan's baby boomers to expand its user base, whose 80% is now constituted of subscribers aged between 20 and 34.

It's betting that septogenerians will join and start blogging. Are you kidding?

About 6.8m Japanese will celebrate their 60th birthdays over the next three years. Mixi thinks newly retired people will become active members of its network by uploading travel pictures and writing "blog-style" diaries and participating or organizing online communities that can range from "sky watching" to "love of sleep" interests.

I don't buy it.

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