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January 08, 2007

Amp'd Mobile Hits 100,000 Subs with $100 ARPU

posted by MR WAVETHEORY at 1/08/2007 11:03:00 AM
Amp'd Mobile is on fire. Hitting $100 ARPU is very impressive. Doing it with 100,000 subs is even more so. A very impressive accomplishment!

Amp'd Mobile was set to report today that it finished 2006 with more than 100,000 subscribers. The youth-oriented, entertainment-heavy cellphone service signed up roughly 70,000 people in the fourth quarter.

The company, whose backers include Qualcomm Inc. and Viacom Inc., said its average revenue per user is over $100 per month, with about $30 of that being generated by a wide array of multimedia content.

An important data point is missing: the subscriber acquisition cost for those 100,000 subs.

Regardless, if you back out the numbers, $100 per month and 100,000 subs gets you to a $100 million run rate for 2007. Very impressive.

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