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December 01, 2006

Online Gambling Drops by 56%

posted by MR WAVETHEORY at 12/01/2006 03:38:00 AM
Nielsen//NetRatings reports that Web traffic to 10 popular online gambling destinations decreased by 56 percent in the month of October, the same month President Bush signed the Unlawful Internet Gambling Enforcement Act into law. Sites leading the drop in traffic were Casino on Net (888.com) down 72%, PartyPoker.com down 67% and PartyPoker.net down 38%. One bright spot was FullTiltPoker which saw a 42% increase in traffic. While many of the online gambling sites had claimed that they did not serve US customers, the drop shows just how much online gambling traffic came from the US.

This drop follows a year of fairly consistent unique audience growth among online gambling destinations, demonstrating the profound impact of the law signed on October 13th. However, some gambling Web sites have yet to feel the pinch of this new legislation, and many industry analysts speculate that there are ways to circumvent these restrictions and continue to do good business.

Web Traffic Trend to Popular Online Gambling Destinations (U.S., Home and Work)

Site

Oct-05

Sep-06

Oct-06

10/05-10/06

09/06-10/06

PartyPoker.com

2,412

7,476

2,503

4%

-67%

PokerStars.com

1,137

1,653

1,349

19%

-18%

Sportsbook.com

645

1,485

1,191

85%

-20%

Bodog.com

500*

649

678*

36%

4%

FullTiltPoker.com

302*

439

623

106%

42%

Absolute Poker

N/A

510

520

N/A

2%

Ultimatebet.com

418*

536

511

22%

-5%

Casino On Net

782

1,610

454*

-42%

-72%

Partypoker.net

N/A

435

269*

N/A

-38%

Betus.com

N/A

719

N/A

N/A

N/A

Source: Nielsen//NetRatings, November 2006

If there is one positive aspect of curbing gambling online, it's that online gambling sites tend to prey on the poor. According to Nielsen//NetRatings, lower income households hope to strike it rich online:

* 8.1 percent of adults online gamble on the Web, compared with 6.9 percent who gamble onsite in a casino.
* Those with an annual income between $25,000 and $35,000 are over 25 percent more likely to engage in online gambling than the average Web user.
* Those with an annual household income of over $150,000 are 22 percent less likely than the average Web user to gamble online.

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3 Comments:

Blogger ciscoblog said...

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9:32 PM  
Blogger David said...

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4:51 AM  
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10:56 AM  

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