« Home | Take a Break » | Dave Morgan Says Ad Networks Are Back » | Janitors Say "Goldman Sucks" » | Dell Gets a Second Life » | Goldman Sachs Gives Lumps of Coal to London MDs » | Why Yahoo! Inc Partnered with 176 Newspapers » | Holiday Shoppers Will Spend $25 billion in Gift Ca... » | Is James Bond Entering Mid Life Crisis? Happy Feet... » | Chinese Millionaires Seek Wives on Love Boat » | Biggest LBO Ever - BlackStone Pays $36 Billion for... »

December 01, 2006

On MySpace and FaceBook, Fake Profiles and Sex Sells

posted by MR WAVETHEORY at 12/01/2006 02:41:00 AM
Meet Red Passion, a Fake Profiler on MySpace
Companies have turned to the popularity of online social networking sites to help market their campaigns.

Market and research developers have to come to the same conclusion time after time: sex sells. With that knowledge in mind, companies have begun to create fake profiles on social networking sites in order to promote their products.

It was brought to my attention by a fellow writer at my company that an Italian beverage company called Campari was utilizing social networking sites MySpace, Flickr, and YouTube in their campaign.

Red Passion is a glamorous girl living in Milan Italy. She is 28 years old.
Consumers are so visually driven that it comes as no surprise that Campari has created a fictitious MySpace profile for a woman called "Red Passion", who is based in Milan, Italy. In RedPassion's MySpace, she says,
What I adore... Strong and skillful people, tolerance and freedom, the ambiguous side of life, testing... in every sense, excitement and thrill, sharing, seeing and being seen. What I hate... Strictness, simple-minded people, stupidity and foolishness, fear and shame, prejudice, meanness... in every sense and, more than everything, the lack of imagination. This is me, female, from a place you’ll never know. Explore my world...
Both the Flickr and YouTube profiles are similarly constructed and glamorized by photos of Red Passion.

Red Passion is a beautiful, scantily clad woman who enjoys posting pictures of herself on the Internet, which has everything to do with Italian beverage companies. Wait, that has absolutely nothing to do with an Italian beverage company.

That does not seem to matter to consumers as company representatives report that the "Hotel Campari" website received 170, 000 views. In fact, 13.5% of the traffic to the beverage company's site was from social networking sites.

Campari is far from the only company using sex to generate publicity for their company. The Washington Post reported that music and movie downloading site Ruckus created a similar profile on Facebook.

Brody Ruckus, the fictitious character created by the company, created a fake profile on Facebook claiming that if 100, 000 became his friend on the site, his girlfriend would grant him a sexual wish. There was an overwhelming response to Brody's plight, as over 300, 000 responded.

Little did those 300, 000 people know that they were giving a company their email addresses, and would soon be added to countless spam mailing lists.

Previous Posts


Blogger chenlina said...

vans shoes sale
michael kors handbags
air max 90
mont blanc pens
burberry outlet
louis vuitton handbags
hollister clothing
replica watches
fake watches
supra shoes
kate spade
oakley vault
adidas shoes
louis vuitton handbags
louis vuitton
michael kors outlet
lebron shoes
coach outlet store online clearances
louis vuitton outlet stores
nike air max 90
christian louboutin outlet
louboutin pas cher
michael kors outlet store
louis vuitton outlet online
michael kors handbags
pandora jewelry
ray bans
nike sb
air jordan 13
cheap jordan shoes
air jordans
oakley sunglasses
michael kors
michael kors outlet
nike air max
coach factory outlet
louis vuitton
toms shoes
ray bans
coach canada

8:01 PM  
Blogger Fangyaya said...

hollister clothing
lebron james shoes 13
adidas superstar
nike roshe flyknit
louis vuitton outlet
christian louboutin outlet
cheap jordans
louis vuitton outlet
asics shoes
christian louboutin
coach outlet
louis vuitton outlet
jordan 13
coach outlet
cheap oakley sunglasses
adidas nmd r1
kate spade
coach outlet
tiffany outlet
celine bags
lebron james shoes 13
ralph lauren polo outlet
ray ban sunglasses
michael kors outlet
michael kors purses
toms outlet
cheap ray ban sunglasses
hollister clothing
pandora jewelry
christian louboutin sale
gucci outlet
adidas stan smith
christian louboutin wedges
nike air force
jordan 3
burberry outlet
air jordan retro

1:19 AM  
Blogger dada24 Xu said...

coach factory outlet online
canada goose jackets uk
north face outlet
kate spade bags
nike sneakers
nike outlet store
chaussure louboutin
kd 8 shoes
michael kors outlet sale
cheap jordan shoes

4:39 PM  
Blogger hrkudryavtseva1986 said...

That's it currently mixcloud.com/ simply Select any type Get Info of video game From there Game Killer (APK) Download as well as begin utilizing it. Game Killer Increase Scores and coins Simply by using Game Killer App Game awesome android application.

10:48 PM  
Blogger samellison said...

Wheels with locks made it very atavist.com/ easy to move around the house as well as Website yet secure it when needed. Seat is kindly deep, so your BABBLE BLOGGER FAVORITES: INFANT AND TODDLER CAR SEATS youngster.

12:48 AM  
Blogger Yaro Gabriel said...

canada goose outlet
freshjive clothing
hornets jerseys
harden shoes
hermes outlet
ray ban sunglasses
michael kors
ferragamo outlet
kd 9
palladium boots

6:49 PM  
Blogger Pansys Silvaz said...

toms shoes
coach outlet
magic jerseys
michael kors outlet
coach outlet online
polo outlet
barcelona jersey
ugg boots clearance
coach outlet
canada goose jackets

12:25 AM  

Post a Comment

Links to this post:

Create a Link

<< Home