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December 04, 2006

NBC Takes User Videos from Web To TV

posted by MR WAVETHEORY at 12/04/2006 07:20:00 PM
DOA? There are a total of 3 videos on the iVillageLive site hosted by OneTrueMedia.

NBC is taking the most popular user generated videos submitted to iVillageLive and broadcasting them on TV. The videos will be selected from among the most popular submitted to the show's companion iVillageLive.com.

The show, airing at noon EST on NBCU's 10 owned-and-operated stations, the Bravo cable network and the Web site, is an attempt to combine the Internet's interactive elements with a traditional TV format. It will focus on topics such as parenting, health and beauty and lifestyle--all of which dovetail with the popular iVillage women's' site.

I checked the iVillageLive.com video sharing site which is hosted by OneTrueMedia and there are a total of 3 videos online: End of Summer BBQ, PostThanksgiving 2006 and My Birthday Weekend. Nice! Something tells me that iVillage will need more than 3 videos if they plan to use it for their on air broadcast - unless they plan to loop those videos 10 times each broadcast, everyday. Imagine what kind of show that would be like?

OneTrueMedia is backed by Kleiner Perkins which invested $5 million in the company.

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2 Comments:

Anonymous Anonymous said...

Video number is WAY up as of this morning. There are 11. That is almost a 400% increase.

AND there were almost 100 (one hundred!) people on the Chat (which was of course split across multiple chat rooms?).

9:34 AM  
Blogger MR WAVETHEORY said...

It is amazing what the law of small numbers can do for comps. At that rate, iVilage will only need a mere 30 days before they overtake myspace.

6:02 PM  

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