NBC Takes User Videos from Web To TVposted by MR WAVETHEORY at 12/04/2006 07:20:00 PM
NBC is taking the most popular user generated videos submitted to iVillageLive and broadcasting them on TV. The videos will be selected from among the most popular submitted to the show's companion iVillageLive.com.
The show, airing at noon EST on NBCU's 10 owned-and-operated stations, the Bravo cable network and the Web site, is an attempt to combine the Internet's interactive elements with a traditional TV format. It will focus on topics such as parenting, health and beauty and lifestyle--all of which dovetail with the popular iVillage women's' site.
I checked the iVillageLive.com video sharing site which is hosted by OneTrueMedia and there are a total of 3 videos online: End of Summer BBQ, PostThanksgiving 2006 and My Birthday Weekend. Nice! Something tells me that iVillage will need more than 3 videos if they plan to use it for their on air broadcast - unless they plan to loop those videos 10 times each broadcast, everyday. Imagine what kind of show that would be like?
OneTrueMedia is backed by Kleiner Perkins which invested $5 million in the company.