« Home | $5 Off All Magazine Subscription Discounts » | Stanley Ho Casino King Files $1 Billion IPO » | How to Get More Shoppers to Buy from Your Online S... » | Online Gambling Drops by 56% » | Slutting Your Way to $100,000 » | Citadel Hedge Fund Up $800 million » | Affymax Going Public in $294 million IPO » | Online Casinos Lobby in German » | Can You Be an American Citizen? Answer These Quest... » | On MySpace and FaceBook, Fake Profiles and Sex Sel... »

December 04, 2006

Is BlockBuster Inc. Ripping Off Affiliates?

posted by MR WAVETHEORY at 12/04/2006 01:53:00 PM
I have been testing out the BlockBuster Affiliate program to see how it converts. BlockBuster Inc. (NYSE BBI) offers online DVD rentals and the first month is $9.99. It is very similar to NetFlix, Inc. (Nasdaq NFLX). However, after one month with the program, I found that I have received a significant number of click thrus on the BlockBuster affiliate ads but zero conversions. The number of clicks I received was in the thousands so when I checked my conversion stats, it was simply unbelievable that not a single click led to conversion.

I decided to investigate the issue further and I found that

1) Performics, the company which provides the affiliate ads, was tracking clicks properly. Performics was doing their job.
2) BlockBuster was not tracking conversions on their landing pages. BlockBuster's landing pages did not include my publisher ID in their landing page and sign up submission form.

Here is how I discovered what was going on.

I went to the BlockBuster affiliate landing page and I did a view source on the landing page.

What I found was that the action URL for the form was:


You can clearly see that the refid is filled in because it says refid in the URL. I expected it to be much less obvious, however, it could not have been more obvious that BlockBuster was not replacing the refid field with the refid tag from affiliates. Because the refer id is not filled in, that means that when a visitor clicked on the BlockBuster affiliate ad, they would be from an unknown source and I would not receive credit for the conversion when they signed up for a trial.

I have written to Performics to get them to fix this problem and I have it gets resolved promptly, but there are several lessons I learned from this experience.

  • Many BlockBuster affiliates were not receiving their commissions for directing paying customers to BlockBuster. By simply testing the link, you can see that BlockBuster was not crediting affiliates with referrals. I don't know how many affiliates this affects. However, the last time I checked, I have seen BlockBuster ads all over the Internet, including on Netscape, Yahoo!, and countless other portals.
  • If I give BlockBuster the benefit of the doubt, then BlockBuster forgot to fill in the referid from affiliates and this was a careless mistake. However, if you believe that this was an intentional mistake, that means millions of dollars of affiliate commissions could have been unpaid and uncredited. The affiliate industry already has a tarnished reputation for causing the proliferation of spam and it really hurts the credibility of affiliate programs when a large company like BlockBuster fails to properly track affiliate referrals. I really don't know what to make make of this.
  • Always reconcile your click thru figures with your conversion figures. I only discovered the discrepancy between the click-thru and conversion when after receiving hundreds of click thrus, I still got zero conversions. Simply put, this is very hard to achieve because click to conversion typically ranges from 10-25%. That means for every 100 clicks, I should have received 10 to 25 conversions. However, after receiving several hundred clicks, not a single click converted. Always do your own homework.

I have written positively about BlockBuster in the past regarding their in-store return service and I am very disappointed in BlockBuster. I sincerely hope this was an honest mistake on their part and I hope they will fix this problem immediately.

Update: Below is an email from Performics regarding the BlockBuster affiliate program dated November 8, 2006 from a reader. The email subject is "BlockBuster Tracking is Currently Down." As of December 4, 2006, the problem is still not fixed.

Dear XXXX,

We appreciate your support of the Blockbuster Online affiliate program. Unfortunately due to a recent site re-launch by Blockbuster, order tracking is currently not available. Please be assured that Blockbuster is working to correct this problem as quickly as possible. However, while orders are not currently being posted to ConnectCommercesm, Blockbuster and Performics are working together to reconcile orders that are booked during the outage.

A follow-up e-mail will be sent as soon as the situation is resolved.

Thank you for your participation in the program and we apologize for any inconvenience.


Program Manager for Blockbuster Online

Previous Posts


Blogger Proactiv Solution said...

Beer Taps

Beer Taps and Bar Supplies.

9:11 AM  
Anonymous Anonymous said...

One of the most important aspects of acne prevention is to keep the skin clean at all times or as much as possible. Regular bathing is essential. While bathing, be sure to scrub the skin until it is well exfoliated. Be careful not to scrub too hard, as this may irritate and dry out the skin, leading to more outbreaks. You may be better off getting a gently exfoliating product, such as Proactive solution when washing to prevent over exfoliation. The skin must remain as dry as possible and not be exposed to excessive perspiration. If you participate in strenuous activities, you will want to remove a sweat soaked shirt after you are done. There is also the factor of what clothes you wear in regard to acne outbreaks. Tight clothing or carrying heavy materials such as backpacks will chafe and irritate the pores and lead to flare-ups by rubbing across the hair follicles. It is advisable to alternate tight fitting clothes with loose fitting ones occasionally and to try alternating backpacks with side packs or handle bags.

8:13 AM  
Blogger pasha said...

Thanks for putting it together.Tight clothing or carrying heavy materials such as backpacks will chafe and irritate the pores and lead to flare-ups by rubbing across the hair follicles.I suggest one site.........

online affiliate program

3:13 AM  
Blogger pleasedconsumer said...


After reviewing some of the articles left on my consumer reviews
website, I still cannot understand: Who is winning in online DVD Rental business?

Blockbuster Service Reviews

Here are some of the Blockbuster specific examples:
Blockbuster Books, Records, Videos and DVD rentals
Blockbuster Video Stores and Online service
Blockbuster Late fees

Netflix Service reviews

Here are some of the Netflix specific articles:
Netflix Complaints - 3 Movie at a time rental
Netflix Quality of Service
Netflix speed of service

Can someone help me understand, who will come out on top here?


8:12 PM  
Blogger Ryan Yatol said...

Hi, I found your blog quite informative. I just came across your blog and wanted to drop you a note telling you how impressed I was with it. I give you my best wishes for your future endeavors.

If you have a moment, please visit my Online-Casinos.com - Casino Gambling Guide site. Also find gambling advice and strategies for online casinos.
Have a great day!

1:15 PM  
Blogger Pokermaniak said...

Your article is great. Thanks for information. I'ts very useful. You have very nice blog.

Free Sponsorship No Deposit Needed $50 bonus.
Free Poker Money - Easy poker bankroll

5:24 PM  
Anonymous Anonymous said...

===>> http://www.adsensetreasure.in/

Here's your chance to make $40,000 per month with
Adsense by being lazy.....

Wanna Find out How I, By Being a Lazy Ass Make $40,000/Month (Yep, that's 40,000 USD) Every Month Like Clockwise From My Web.site.

===>> http://www.adsensetreasure.in/

The Website Is.

* Highly Optimized
* Content Rich
* Profit Pulling
* Fully Automated

Here's What You Get:

A Huge Money Making Website
Integrated with Adsense ads, dynamic feeds and over a thousand content pages.

My Free Traffic Report
Methods I use to get a lot of traffic, almost instantly.

Free Email Tips
You will get some EXTRA tips on promoting your new website by email.

Setup and Hosting Help
Even though you get full easy to follow setup instructions. If you still have trouble you can contact us we will set up and host your website for


===>> http://www.adsensetreasure.in/

As an special offer, I am offering my complete Adsense Treasure System A fully automated

website which makes you money while you sleep.

Finally a tool for you to make some serious money.

Get Your Copy Now... Click here

===>> http://www.adsensetreasure.in/

Ready Made Website

1:53 AM  
Blogger kimberly sayer said...

BlockBusterBlockbuster, as applied to film or theatre, denotes a very popular and/or successful production. The entertainment industry use was originally theatrical slang referring to a particularly successful play but is now used primarily by the film industry.Although some entertainment histories apparently cite it as originally referring to a play that is so successful that competing theaters on the block are "busted" and driven out of business, the OED cites a 1957 use which is simply as a term of "biggest", after the bombs.costa rica fishingWhatever its origin, the term quickly caught on as a way to describe a hit, and has subsequently been applied to productions other than plays and films, including novels and multi-million selling computer/console game titles.

6:33 AM  
Blogger pedro velasquez said...

The bet basketball Blockbuster business model provides an advantage over other large home video chains and significant advantage over single store competitors. The key elements of this business model are to: provide a large number of copies and broad selection of movie titles; sportsbook operate conveniently located and highly visible stores; offer superior and consistent customer service; optimize our pricing to local market conditions; nationally advertise and market our Blockbuster brand name and the differences between us and our competitors; march madness use our extensive customer transaction database to effectively operate and market our business; and improve our efficiency and lower our costs through self distribution.

9:53 AM  
Anonymous Anonymous said...

'blockbusters' were initially created by the audience, after a while the term came to mean a high-budget production aimed at mass markets, with associated merchandising,Costa rica tourson which the financial fortunes of film studio or distributor depended. It was defined by its production budget and marketing effort rather than its success and popularity.

8:34 AM  
Blogger Ephesus said...

I loved every moment of our tour. Istanbul, cappadocia and ephesus are fantastic city. We saw so many historical places and guide was very informative. We definitely recommend it. http://www.packagetoursturkey.com - http://www.touroperatoristanbul.com We visited Istanbul for the first time on your tour turkey tours we are from Cappadocia tours Greece and we just loved it! istanbul tours We finally were able to see sights that we had only heard from istanbul tourism friends who visited I have to say that this trip was fantastic. I had a great time in Turkey. Everything went on very well actually much better than we expected istanbul travel Our guide was very friendly and ephesus tours he knew all details of history. Thanks for erything.

5:29 AM  
Blogger istanbul said...

TTG Travel Agency is a leading travel agency and tour operator in istanbul Turkey with more than seven years of professional travel service. Because of our dedication and commitment to your needs istanbul travel we are able to offer you better quality of service at lower prices than other operators. http://www.istanbulhotels.com We provide hundreds of elaborately pre-designed Turkey tour packages, Turkey tours discounted, Guided turkey hotels and Turkey Tours, and we also provide customized travel service that is organized according to your specific needs and requirements http://www.istanbulhotels.com Our tours are professionally guided, intimate, and safe.

6:43 AM  
Blogger pedro velasquez said...

The DVDs I rented from Blocbuster were returned to the store on time.dominical costa rica tours In fact, they were in early. I know they were in the box too because I always check before droping them off.I recieved a call a few days after the due date telling me that they have not yet recieved the DVDs. I explained to the employee I was certain they were returned and the caller told me they were doing an inventory soon and will let me know if they turn up.

4:19 PM  
Blogger Mrk said...

Thanks for putting it together.Tight clothing or carrying heavy materials such as backpacks will chafe and irritate the pores goodd admin blogs..
Turk Seks izlemek i├žin gelmek

2:33 AM  
Blogger elizabeth bernot said...

Costa Rica Rafting

World Rafting Championships

7:55 PM  
Blogger Costa Rica Weddings said...

Costa Rica
, Costa Rica
Wedding Packages
, Costa
Rica Weddings All Inclusive
,Wedding In Jaco Costa Rica,
Costa Rica Beach Weddings,
Los Suenos Wedding,
Jaco Costa Rica Wedding,
Jaco Wedding Planner,
Costa Rica Married,
Wedding Planning Costa Rica,
Costa Rica Wedding Locations,
Costa Rica Wedding Venues,
Costa Rica Wedding Packages All
, Costa Rica
Wedding Planner
, Getting
Married Costa Rica
, Costa
Rica Destination Weddings

Los Suenos Costa Rica,
Los Suenos Costa Rica Condos For Rent,
Los Suenos Costa Rica Vacation Rentals,
Los Suenos Condos For Rent,
Los Suenos Vacation Rentals,
Los Suenos Condominiums,
Los Suenos Condo Rental

2:12 PM  
Blogger Costa Rica Weddings said...

Rica Fishing Packages
, Costa
Rica Fishing Boats
, Costa Rica Fishing,
Costa Rica Sport
Fishing Packages
, Costa Rica
, Costa Rica
Fishing Packages All Inclusive
, Fishing Trips Costa Rica,
Los Suenos Costa Rica Fishing,
Los Suenos Costa Rica Fishing Charters
, Costa Rica Fishing Vacation Packages,
Costa Rica Fishing Packages All
, Costa Rica Fishing
, Costa Rica Fishing Trips
All Inclusive
, Sport Fishing
Costa Rica
, Costa Rica Sport
Fishing Charters
, Sportfishing
In Costa Rica
, Jaco Costa Rica
Fishing Charters
, Jaco Costa
Rica Fishing Packages
, Jaco
Costa Rica Sport Fishing

10:59 AM  

Post a Comment

Links to this post:

Create a Link

<< Home