How to Get More Shoppers to Buy from Your Online Storeposted by MR WAVETHEORY at 12/01/2006 03:46:00 AM
If shopping at a small business online, what features would you find most important for an overall positive experience?
Trusted, secure online payment system (such as Paypal) 76% Ease in navigating the site to browse, get information and make purchases 76% Simplified customer checkout process 58% Easy registration process 52% 24-hour customer services 47% Attractive, professionally designed Web pages 39% Other 7%
When shoppers were asked what they wished their online stores gave away as promotions this is what they wanted to hear:
When you are shopping online for holiday gifts, what special incentives or offers are most likely to entice you to buy from an online small business?
Free shipping 90% Online discounts 69% Free or no-hassle return policy 64% Free gift wrapping service 27% Gift certificates 24% Other 4% None 3%
Running an online store successfully means catering the needs and wants of users. So, start offering free shipping and online discounts and free and no-hassle return policies and increase sales to your online store.