How the Christmas Holiday Affects Blog Traffic: Traffic Drops 30%posted by MR WAVETHEORY at 12/24/2006 06:14:00 PM
Modern Day Alchemist Traffic for Christmas Week
In case you are a new reader, Modern Day Alchemist is a blog about tech tips and tricks and scoops on new technology. Since most readers are tech geeks and your internet user who needs help with their computer, the drop in traffic is most likely due to people just not signing on or going online, spending time with the family.
In both charts, the vertical scale shows the amount of traffic - normalized to a 100 point scale.
Here are some interesting findings.
Traffic steadily declined over Christmas week. Since Christmas is one of the busiest shopping and travel seasons, most blog readers were probably on the road, stuck in the airport, or accompanying their family in the shopping mall, doing last minute shopping.
Page views dropped 31-36% over Christmas week. Modern Day Alchemist started the week at 95 traffic index and dropped to 60 traffic index on Christmas Eve or 36%. Mr Wave Theory started at 80 traffic index and dropped to 55 on Christmas Eve or 31%.
Unique visitors dropped 33%. MDA and Wave Theory both started at 60 index and ended at 40 on Christmas Eve. That is a drop of 33%.
Why the sudden drop in traffic?
It seems like most blog readers are enjoying the holidays at home rather than going on the Internet - or at least reading blogs. Since it is also a Sunday, that could explain why one third of all users are not visiting blogs today.
Enough blogging for today! Enjoy your holiday!