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December 26, 2006

eBay Beats Amazon.com This Holiday Season

posted by MR WAVETHEORY at 12/26/2006 06:00:00 AM
It's fun to see who won and who lost in this year's online shopping war. The biggest winner by far was eBay Inc. (Nasdaq EBAY), followed by Amazon.com Inc. (Nasdaq AMZN), and Walmart.com (NYSE WMT). eBay traffic grew 12% vs Amazon's 2%. Basically, traffic at Amazon barely budged. But of the big three, Wal-Mart Stores, Inc. grew the most + 21%. Nielsen//NetRatings also announced hat visits to the Holiday eShopping Index grew 20 percent year over year in the week ending December 10th, from 469 million to 563 million. Toys/Video Games was the fastest growing product category during the same time period, with visits increasing 49 percent. Books/Music/Videos was the second fastest growing product category year over year, increasing 46 percent, followed by Consumer Electronics with 27 percent growth.

eBay led the top online shopping destinations during the most recent week, with 34.2 million unique visitors. Amazon took the No. 2 spot, and Wal-Mart.com rounded out the top three.

Top Online Shopping Destinations for Week Ending 12/10/06 (U.S., Home and Work)

Site

x000 Week Ending 12/11/05

x000 Week Ending 12/10/06

Year Over Year Growth

eBay

30,433

34,203

12%

Amazon

24,466

25,015

2%

Wal-Mart Stores

11,560

13,941

21%

Target

9,847

12,310

25%

Overstock.com

7,608

8,633

13%

Source: Nielsen//NetRatings, December 2006


The top five fastest growing online shopping destinations indicate that Web visitors are not only looking for gifts online, but also ways to escape and save time during this busy time of year.

Shopping comparison Web site MySimon was the fastest growing online shopping destination year over year during the week ending December 10th, increasing 124 percent. Web traffic to ChoiceHotels.com, which offers good deals on a variety of accommodations, grew 76 percent year over year. And finally, Web traffic grew 76 percent year over year as tired cooks logged on to Schwan's Home Service, which ships prepared meals from their kitchen to your freezer.


Year-Over-Year Fastest Growing Shopping Destinations for Week Ending 12/10/06 (U.S., Home and Work)

Site

(000) Week Ending 12/11/05

(000) Week Ending 12/10/06

Year Over Year Growth

MySimon

367**

822

124%

Columbia House

1,236

2,700

118%

1800flowers.com

472**

933

98%

Choice Hotels Intl.

377**

663

76%

Schwan's Home Service

224**

390**

74%

Source: Nielsen//NetRatings, December 2006



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