Subscribe Another Flogger Exposed - Sony in Hot Water for Fake Blog
posted by MR WAVETHEORY at 12/14/2006 06:14:00 PMThis one--the latest in a string of stealth marketing efforts--involves a "flog," or fake blog, created by viral marketing firm Zipatoni to promote the Sony PSP. The blog, alliwantforxmasisapsp.com, was supposedly authored by an amateur hip-hop artist "Charlie"--whose cousin, "Pete," craved a PSP under the tree.
Written in faux hip-hop and Internet lingo, the phony blog, which went live at the end of last month, quickly raised suspicions. Last week, some readers conducted a WHOIS search, which unmasked the site's registrars as Zipatoni.
Previously, Edelman, the PR firm for Walmart Stores Inc. (NYSE WMT), was taken to the shed for their fake flog called Walmarting Across America Flog.
I tried to access the flog, alliwantforxmasisapsp.com and I couldn't get it to load. If I were Zipatoni, I would have left the site up now that the flog is actually viral and every crazy blogger is blogging about it. After all, all publicity is good publicity!
Written in faux hip-hop and Internet lingo, the phony blog, which went live at the end of last month, quickly raised suspicions. Last week, some readers conducted a WHOIS search, which unmasked the site's registrars as Zipatoni.
Previously, Edelman, the PR firm for Walmart Stores Inc. (NYSE WMT), was taken to the shed for their fake flog called Walmarting Across America Flog.
I tried to access the flog, alliwantforxmasisapsp.com and I couldn't get it to load. If I were Zipatoni, I would have left the site up now that the flog is actually viral and every crazy blogger is blogging about it. After all, all publicity is good publicity!
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