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November 17, 2006

Why Is Ross Levinsohn Leaving Fox?

posted by MR WAVETHEORY at 11/17/2006 03:27:00 AM
Ross Levinsohn was spotted at the Web 2.0 Summit earlier this week.

Ross Levinsohn did a terrific job at New Corporation. He bought MySpace for "just" $580 million and it's now worth $6 billion according to Rupert Murdoch. News Corporation (NYSE NWS) should be happy about it. I was surprised when the announcement came Ross Levinsohn of Fox Interactive Media, has resigned. He will be replaced by his cousin, Peter Levinsohn, currently president of digital media for Fox Entertainment Group. Ross Levinsohn shepherded Fox's recent efforts to boost its Web presence. Among other strategies, he was behind News Corp's $580 million purchase of MySpace last year.

In addition, he spearheaded Fox's efforts to distribute TV shows online, on MySpace.com and local affiliate sites. Several weeks ago, Fox debuted "The O.C." on MySpace and 24 local TV Web the week before the show's broadcast date. Earlier last month, Fox placed a slate of current season programs--"Bones," "Prison Break," "Standoff," "Vanished," "Justice," "Talk Show With Spike Feresten," "'Til Death," and "The Loop"--on MySpace and sites of local television affiliates.

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