Wangyou Chinese YouTube?posted by MR WAVETHEORY at 11/06/2006 11:30:00 PM
Update: George Zachary from CRV wrote in and mentioned that they had closed their investment in Wangyou well before the spike in traffic in the February/March timeframe. I am still wondering how traffic spiked that fast. I'm not just singling out Wangyou here. If you look at another site, BlogChina, fka/aka Bokee, which is one of the leading blog hosting companies in China, you see a similar spike last year. The company announced a seed round around August 2005. Traffic ramped right until August and then cratered. Then, the company announced financing from Bessemer Venture Partners on September 28, 2005 and you can see the traffic spike right afterwards and cratering.
To further refine my question: where are they getting these large spikes? What is the origin of the traffic? And perhaps, is it that easy to game Alexa?
Website traffic tracker Alexa reset its rankings and traffic statistics for Chinese blog service provider Bokee and financial website Hexun to zero on January 7. Bokee and Hexun's traffic ranks have dropped to 470,929 and 386,331 respectively from 33 and nine before the adjustment. According to an insider quoted by Sina, Alexa cleared the statistics of websites that cheated on their traffic rank. Bokee's statistics were also reset at the end of January 2005, Sina said.Even more recently, Alexa recently removed dozens of Chinese websites from its index.
The sites include Chinese community website Mop, Linktone's (Nasdaq: LTON) linktone.com Chinese online advertising agency Allyes's allyes.com, MSN's Chinese portal msn.com.cn, Alibaba's online payment tool AliPay.com, Chinese BBS aggregator Daqi.com (formerly ChinaBBS.com), Online community website Xilu.com, Beijing Youth Daily's website Ynet.com, chinanews.com.cn, Shenzhen based download accelerator provider Thunder's Xunlei.com, Roxbeam Media's Rox.com.cn, Chinese website aggregator Hao123.com, Internet address directory 9991.com and Chinese online dating site Baihe.com.The interesting take away from all this is that Chinese entrepreneurs know that foreign investors and VCs care about Alexa rankings and they are goosing their Alexa rankings for investors to try to raise financing.
Note to self: Excercise caution when investing by Alexa.