For upcoming planning and anticipations, the NRF continues to forecast that holiday sales will increase 5.0 percent this year to $457.4 billion, and the 2006 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, found that the average consumer plans to spend $791.10 this holiday season, up from $738.11 last year. Furthermore, shoppers will take advantage of sales and discounts during the holiday season to spend an additional $99.22 on themselves.
The Mall of America has 400 stores, employs 12,000 people - even has a Ferris Wheel indoors.
Most consumers will be shopping at discount stores.
NRF President and CEO, Tracy Mullin, said "With gas prices coming down and consumer sentiment on the rise, shoppers want to celebrate the holidays in style."
* 70.3% of consumers this year will shop at discount stores
* 48.4% at specialty stores
* 49.3% grocery stores
* 21.0% drug stores
* 20.5% crafts or fabrics stores
* Additionally, 47.1% of consumers said they plan to shop online this year, up from 36.0 percent three years ago.
So who gets the most love?
Most holiday budgets will be allocated to gifts, with the average person spending:
* $451.34 on family
* $85.60 on friends
* $22.40 on coworkers
* $44.52 on other people like clergy, teachers, and babysitters.