Nintendo To Spend $200 Million To Promote Wiiposted by MR WAVETHEORY at 11/13/2006 03:11:00 AM
Nintendo Co., loser of the last video- game console war, said it will spend more than $200 million to market its new Wii in a bid to wrest sales away from Sony Corp.'s PlayStation 3 and Microsoft Corp.'s Xbox 360.I hope they make it back. They plan to sell 1.5 million units.
The price point is the lowest of the new game consoles.
Nintendo probably will sell about 1.5 million Wii consoles in the U.S. through the end of this year, according to Jeetil Patel, an analyst at Deutsche Bank Securities in San Francisco. He forecasts about 500,000 U.S. sales of PlayStation 3. Microsoft probably will sell 2.28 million Xbox 360s in November and December, he said.
At $250, the Wii also will appeal to price-conscious buyers. Sony's PlayStation 3 is aimed at serious game players, selling for $500 to $600. Xbox sells for $300 to $400.