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November 13, 2006

Nintendo To Spend $200 Million To Promote Wii

posted by MR WAVETHEORY at 11/13/2006 03:11:00 AM
The Nintendo Wii is a next generation game console.
Nintendo Co., Ltd (ADR) (NYSE 7974 NTDOY) is spending $200 million to promote Wii. This is an amazing amount of money.
Nintendo Co., loser of the last video- game console war, said it will spend more than $200 million to market its new Wii in a bid to wrest sales away from Sony Corp.'s PlayStation 3 and Microsoft Corp.'s Xbox 360.
I hope they make it back. They plan to sell 1.5 million units.

Nintendo probably will sell about 1.5 million Wii consoles in the U.S. through the end of this year, according to Jeetil Patel, an analyst at Deutsche Bank Securities in San Francisco. He forecasts about 500,000 U.S. sales of PlayStation 3. Microsoft probably will sell 2.28 million Xbox 360s in November and December, he said.

The price point is the lowest of the new game consoles.

At $250, the Wii also will appeal to price-conscious buyers. Sony's PlayStation 3 is aimed at serious game players, selling for $500 to $600. Xbox sells for $300 to $400.

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