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November 08, 2006

NBC Counting on iVillage Live

posted by MR WAVETHEORY at 11/08/2006 05:11:00 PM
If you still watch TV, you may have noticed that NBC has started promoting iVillage on primetime. iVillage is the portal that NBC acquired recently. NBC paid half a billion dollars for a property that had a fraction of the audience of MySpace. It is supposed to be NBC's attempt at replicating MySpace. Not much news has surfaced until today. NBC has announced a talk show called iVillageLive that will be simulcast on radio, TV, and internet.

NBC Universal has announced details on iVillage Live, a new multiplatform talk show set to launch on Dec. 4 at noon simultaneously on all NBC owned-and-operated stations, Bravo and iVillageLive.com. The show, which marks the most integrated offering to come from NBC and iVillage since the network acquired the women's portal back in March, has lined up a host of sponsors, including Bally Total Fitness, Calphalon and Estee Lauder.

The truth is I don't think this really taps into the MySpace audience. It sounds so contrived - an effort to mashup everything Web 2.0 into a brand that is so Web 1.0. Maybe it's just the name. It sounds so un Web 2.0.

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Anonymous Anonymous said...

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4:57 PM  

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