NBC Counting on iVillage Liveposted by MR WAVETHEORY at 11/08/2006 05:11:00 PM
NBC Universal has announced details on iVillage Live, a new multiplatform talk show set to launch on Dec. 4 at noon simultaneously on all NBC owned-and-operated stations, Bravo and iVillageLive.com. The show, which marks the most integrated offering to come from NBC and iVillage since the network acquired the women's portal back in March, has lined up a host of sponsors, including Bally Total Fitness, Calphalon and Estee Lauder.
The truth is I don't think this really taps into the MySpace audience. It sounds so contrived - an effort to mashup everything Web 2.0 into a brand that is so Web 1.0. Maybe it's just the name. It sounds so un Web 2.0.