« Home | Millionaire Fair » | Online Real Estate Prices Going Up Faster Than Off... » | Subject : You Got Laid off » | Utube Sues YouTube » | Make $300,000 Per Head as a HeadHunter » | YouTube Investor Comes From Racist Family » | Tribute Too Late to Diversify » | Mo Money for MobiTV » | Microsoft and Novell - Foes Now Friends? » | Yahoo! Serves Up Food »

November 03, 2006

Microsoft Courts Blogs for Zune

posted by MR WAVETHEORY at 11/03/2006 06:16:00 PM
Microsoft Corporation (Nasdaq MSFT) gave 6 bloggers free trips to Redmond for a sneak peak at Zune. This just shows how important blogs have become in building word of mouth marketing and awareness particularly for younger users.

Nov. 3 (Bloomberg) -- Not long after Microsoft Corp. announced in July that it would challenge Apple Computer Inc.'s iPod, Internet blogger Craig Lile found himself on a flight to Seattle to get a first look at the competing device.

Lile, 29, who writes under the pen name Dodge, was one of six tastemakers from the independent-music scene hand-picked by Microsoft -- and given free air fare and hotel -- to check out its Zune player, which goes on sale Nov. 14.

Microsoft says it can crack iPod's monopoly on ``cool'' by harnessing key Web reviewers like Lile and sponsoring band tours to court fans of so-called indie music. Emerging fringe bands on independent labels can sway the larger market, Microsoft says. With Apple controlling 77 percent of the $4 billion U.S. market for digital-player sales, gaining converts may be difficult. Lile's own conclusion about Zune won't make it any easier.

The Zune is geared towards the XBox crowd which is 18-28.

Microsoft, which will sell Zune for $249.99, is trying to attract 18-to-28-year olds with an FM-radio tuner and the ability to beam songs from one device to another, features the iPod doesn't have. Apple, which sells a $249 video iPod with the same amount of storage, doesn't comment on its marketing plans, said spokesman Steve Dowling. And they'll be hitting campuses.

When Zune hits stores, about 140 paid college students designated as ``Zune ambassadors'' will fan out on campuses to organize parties and events, Stephenson said. Microsoft is also funding tours from bands such as Brazil's CSS, or Cansei de Ser Sexy (Portuguese for ``tired of being sexy''). The group is known for the profane broken-English lyrical stylings of lead singer Lovefoxxx.

Previous Posts

3 Comments:

Blogger Yaro Gabriel said...

www0621

coach outlet online
burberry outlet
oakley sunglasses
isabel marant outlet
tory burch outlet
new balance shoes
pandora charms
nobis outlet
polo ralph lauren
pandora charms

11:30 PM  
Blogger Pansys Silvaz said...

qzz0710
michael kors outlet
isabel marant outlet
gucci outlet
karen millen dresses
michael kors outlet
carrera sunglasses
longchamp bags
clippers jerseys
adidas wings
fred perry polo shirts

12:15 AM  
Blogger Yaro Gabriel said...

www0725

clarks shoes
nuggets jerseys
pandora charms
nike factory outlet
coach outlet
longchamp pliage
mulberry handbags
vans shoes
stussy clothing
pandora charms




10:57 PM  

Post a Comment

Links to this post:

Create a Link

<< Home