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November 01, 2006

A BlockBuster Idea

posted by MR WAVETHEORY at 11/01/2006 01:55:00 PM

After years of getting pummeled by NetFlix, BlockBuster Inc. (NYSE BBI) has finally come up with a BlockBuster idea. BlockBuster is allowing online customers to return DVDs to their stores and exchange them for new DVDs. I think that really kicks butt because that it differentiates BlockBuster from NetFlix. BlockBuster's rental locations are a source of strength and foot traffic. It is also a clear weakness of NetFlix which doesn't have an offline presence. That means no waiting for new movies. What a brilliant idea. I give the Big BlockBuster a thumbs up for finally hitting it out of the ball park! Give the guy or gal or team who came up with that idea a raise!

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