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November 01, 2006

American Express Enlists Small Time Bloggers

posted by MR WAVETHEORY at 11/01/2006 02:46:00 PM

American Express Company (NYSE AXP) is trying to be cool and is enlisting small time bloggers to write about their business experience. Unlike Walmart, they're upfront about it!

Content revolves around a special section on the site, called BizBox, that features the musings of Grace Bonney, owner of a small design firm, and Andrew Kruse, who founded an alternative energy company. The duo will address the ups and downs they face running their companies. BizBox will also include a regular Q&A session with small-business experts, AmEx-produced video and contributions from readers.

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