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November 09, 2006

Ad Supported Games Coming to You

posted by MR WAVETHEORY at 11/09/2006 03:58:00 AM

CASUAL GAMING PUBLISHER POPCAP IS readying a test of a new ad-supported version of one of its best-selling titles, "Zuma."

With the test, slated for next month, users will be able to play the game for free--provided that they're willing to view ads. The ads--30- to 60-second video spots--will be served and sold by Eyeblaster, and will appear during breaks in the gameplay. Eyeblaster also provides in-game ad services to RealNetworks, Inc. (Nasdaq RNWK)

Zuma is a very popular game:

Unearth the ancient secrets of Zuma! Survive the hidden jungle temples... shoot magical balls to clear a deadly chain... avoid dangerous traps... and do it all before the chain reaches the golden skull. Be quick, or you'll be history in this action-packed challenge.

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