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October 27, 2006

Yahoo! Launches Yahoo! Search Marketing Blog

posted by MR WAVETHEORY at 10/27/2006 02:59:00 PM
This just came from Yahoo! Inc. (Nasdaq YHOO)

Dear Advertiser,

As you are no doubt aware, we have begun to invite our first U.S. advertisers to upgrade to the New Sponsored Search platform. We know that many of our advertisers are already excited about the new system, and we obviously have a lot to tell you about the upgrade process, the new features and tools, and other news of interest to businesses who market online.

As we developed the new platform, we determined that we needed a completely new way of talking with our advertisers...a pipeline in which information and ideas could move in both directions between you and us. We also wanted to create a place where online businesses could begin to think beyond search, and consider how many online advertising vehicles work together.

Thus, it gives us great pleasure to announce the launch of the Yahoo! Search Marketing blog at http://ysmblog.com/. This blog is intended to be a holistic marketing resource for online businesses, in which you'll find the latest information on the upgrade, tools and tips--but also, in-depth how-to's, advertiser interviews, industry trends, links to articles, and other news and information you can use.

The community that a blog engenders is equally important to us. Through the comments section of each post, readers will be able to share their opinions and ideas with folks here at Yahoo! and other online marketers. The blog offers a direct pipeline to Yahoo! execs, and provides you with an opportunity to help shape future product offerings. We pledge to regularly respond to comments and questions in an honest and direct way.

We invite you to visit http://ysmblog.com/ frequently, or better yet, to add it to your My Yahoo! page or to your RSS feeds to get up-to-date information for and about marketers just like you. We intend for the blog to grow and mature over time, and we hope to receive a lot of suggestions and comments that will help us make it even more useful to the community. So please, let us know what you think!

Sincerely,

Your Partners at Yahoo! Search Marketing

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