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October 17, 2006

Yahoo Launches Project Panama

posted by MR WAVETHEORY at 10/17/2006 02:25:00 PM
Yahoo! Inc (Nasdaq YHOO) has announced that it has officially launched Project Panama as of today. On the Q3 conference call, Terry mentioned that invitations have gone out to agencies and will phased in during the quarter. Advertisers have the option of upgrading to Panama immediately or to wait until after the fourth quarter holiday. Finally, Yahoo! maybe able to compete with Google (Nasdaq GOOG) and close the monetization gap.
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