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October 20, 2006

Walmart Offers Free Flogs in Aisle Six

posted by MR WAVETHEORY at 10/20/2006 10:31:00 AM

Are you a Working Family for Walmart or a Paid Critic of Walmart? Walmart's PR firm Edelman admitted to producing two more flogs ("fake blogs") for Walmart (NYSE WMT) shoppers today or progs ("promotional blogs") as I call them. The blogs were apparently made to look like real blogs written by Walmart lovers. In fact, they were written by PR professionals at Edelman.
One blog appears on the home page of Working Families for Wal-Mart, the allegedly grassroots advocacy group formed by Edelman last December, which is "committed to fostering open and honest dialogue...that conveys the positive contributions of Wal-Mart to working families." The second blog is on WFWM's subsidiary site Paid Critics.

The Paid Critics blog is devoted to "exposing" links between unions and other vested interests that are "smearing Wal-Mart" through the media. Until yesterday, blog entries on both WFWM and Paid Critics were uncredited. Thursday, bylines were added to blog posts "in response to comments and emails."
That is just wonderful. I wrote about the Walmarting Across America Blog which was another fake blog allegedly written by a pair of Walmart lovers motoring their way across the US and sleeping in Walmart parking lots. Edelman has just admitted earlier that Walmarting Across America was a fake blog when today it announced that there were two more on the shelf.

Walmart's recent admissions raises a great question: How do you create do PR in the blogosphere? I think it starts with offering simple and delightful products. If Walmart focused on great deals in its PR, I'm sure bloggers would write about it. Everyone like to talk about cool things and great deals. Start with the basics Walmart and the rest will follow.

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