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October 20, 2006

Teens Spend More Time On Social Networking Than Instant Messaging

posted by MR WAVETHEORY at 10/20/2006 10:48:00 AM
Nielsen NetRatings Inc. (Nasdasq NTRT) announced the top 10 web sites for teens for September 2006 and they all have one thing in common, they offer icons, pictures, layouts, and other accessories for social networking. This is a big change from 3 years ago when the top 10 sites had to do with icons, pictures, layouts, and other accessories for social networking for instant messaging. It looks like teens are spending their time creating profiles on MySpace rather than customizing their IM.

What is interesting about the top 10 sites is that 9 out of the top 10 sites are new and only 1 site from 2003, SparkNotes.com, is still a top 10 site in 2006. Top top site for teens is PLyrics short for Punk Lyrics. The top 10 sites for teens are:

Top Sites among Teens 12-17 (U.S., Home and Work)

September 2003

UA Composition Percent

September 2006

UA Composition Percent

Originalicons.com

77.6%

PLyrics.com

68.4%

Blunt Truth

76.1

Snapvine

67.6

Teen People

73.5

WhateverLife.com

60.6

FireHotQuotes.com

73.5

QuickKwiz

58.8

Buddy4u.com

73.5

PureVolume

58.2

Bolt

71.3

myYearbook

57.0

Badass Buddy

66.6

SparkNotes.com

55.4

SparkNotes.com

63.8

One True Media

55.3

QuizYourFriends.com

63.0

DiscoverClips

55.3

Blurty.com

62.8

Poqbum.com

55.2

Source: Nielsen//NetRatings, October 2006

In September 2003, kids ages 2-11 spent average of six hours and 39 minutes online; this September, that average had increased 41 percent to nearly 9 hours and 24 minutes. Teens spend even more time online, increasing 27 percent from an average of 21 hours and 4 minutes in September 2003 to 26 hours and 48 minutes in September of this year.

"The Internet is as much a part of children's lives as TV, school and books," said Cassar. "...we can expect the time kids spend online to increase along with expanded offerings on the Web and the growing network of their friends and family who use the Web frequently."

I think it shows how the internet has become much more fashion conscious and trendy and subject to hits just like traditional media. It is quite amazing that the average teen spends 26 hours online. That is one full day.

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