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October 30, 2006

SoftBank Too Popular Has To Turn Away Customers

posted by MR WAVETHEORY at 10/30/2006 01:07:00 PM
Following Japan's implementation of wireless number portability, or the ability of a subscriber to switch carriers while keeping their same phone number, customers in Japan are switching phone service providers. Now, reports coming out of Japan say Softbank Corp (9984) had to turn away customers over the weekend because it could not process all the new applicants. The carrier has been struggling to keep up with rivals DoCoMo and KDDI, so it slashed its prices last week. The carrier stopped taking new customers Sunday afternoon because its computer system could not handle the load. Softbank bought Vodafone's Japanese unit earlier this year. They are literally overloaded with customer demand.

Service providers in the US would die to have this kind of problem.

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