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October 02, 2006

PayPerPost Raises $3 Million - Get Paid to Blog

posted by MR WAVETHEORY at 10/02/2006 03:32:00 AM
PayPerPost raised $3 million from Inflexion Partners, Village Ventures and Draper Fisher Jurvetson. This is when you known that paid advertising on the Internet has gone too far. Marshall over at TechCrunch humorously points out that PayPerPost pollutes the Blogosphere and asks bloggers to sell their souls. Rob Hof over at BusinessWeek spoke to the CEO:
"PayPerPost is poised to redefine the concept of advertising as we know it," founder and CEO Ted Murphy says in the press release. "We intend to create the world's largest network of consumer content creators and show advertisers how to utilize the creativity and voice of the masses. It's marketing by the people, for the people."
Encouraging Blogging or Polluting the Blogosphere?
PPP pays bloggers to write positive comments about products and services from advertisers. Imagine me, Mr Wave Theory, getting paid say $1000 to write positive articles about Microsoft. I'd do it in a heart beat. What have I got to lose? Well, first of all, I would have to have something positive to write about and my readers will need to believe in my blogging integrity. After all, readers come here for a reason.

How does PayPerPost Work?
Advertisers post Opportunities on PayPerPost. For instance, Personal Finance Blog has a post on PayPerPost. There are whole bunch of Opportunities that pay $2.50 listed on the site.
The Opportunity you create tells the blogger what you want him/her to post about. You can require the blogger to add photos to their post, write about experiences with your product; the possibilities are up to your imagination. We will not accept pornographic or otherwise illicit content and we will not accept Opportunities that require our bloggers to be dishonest.
Bloggers find Opportunities.
In order to participate in PayPerPost, your blog needs to be approved and postings also need to be approved. Posts have to stay live for 30 days - and then the blogger is paid.
Once your account is created, you are ready to submit your blog for approval. Typically, blogs are approved within 24 hours, but it may take up to 72 hours depending on the amount of submissions. Once your blog has been approved, you are ready to take Opportunities. Think of an Opportunity as a posting on a bulletin board that an advertiser has made. They are looking for people to write about Web sites, products and services in exchange for cash. Select the Opportunity that you are most interested in and review the requirements set forth by the advertiser.
Conclusion
In my opinion, PayPerPost is a very edgy concept that can work. It incentivizes bloggers to create more content and pays them to do it. That's a great idea because it creates a marketplace for ideas. Any blogger can be a PR professional now and you don't need to be part of a big PR firm to get paid for your work. I think this really brings opportunity to the masses. Who knows, maybe it'll become the next great innovation in Internet advertising like Overture - the pioneer of pay per click advertising that was originally despised, and eventually accepted.

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