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September 15, 2006

Real Networks Launches China Portal

posted by MR WAVETHEORY at 9/15/2006 08:44:00 PM
While everyone was talking about Real's acquisition of WiderThan this week, one piece of news that is worth is mentioning is Real's entry into China. Real (Nasdaq RNWK) launched Cn.Real.com last week. The site is promoting Real Player 10.6 which is now available in simplified Chinese.

Real is targeting three verticals - Games, Movies, and Music. The games channel is being powered by Real. The other two hcannels are outsourced. The movies channel is being powered by HBOL.NET. The music is run by Bala.cn. For most American companies, I think partnering is the new way of entering China and building a China strategy. Real looks like it is serious about reasserting its leadership as an innovator in multimedia products.

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