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September 19, 2006

Microsoft MSN Unveils YouTube Competitor

posted by MR WAVETHEORY at 9/19/2006 03:16:00 AM

Microsoft MSN is entering the video sharing game with SoapBox. Here's what Microsoft had to say:

The site, now in beta testing, will eventually be integrated with other properties in the Windows Live Network. Ultimately, users will be able to watch videos together through the messaging program--and with Windows Live Spaces, users will be able to tie their uploaded videos to their profiles and control who can see which videos, said Rob Bennett, MSN's general manager for entertainment and video. For now, the site is open only to a select few beta testers.

I like MSN's spirit and spunk - to be such a fast follower in this space. It really seems to have gotten its web strategy back together!

The SoapBox site looks pretty good. What is striking to me is that the service is based on Macromedia Flash rather than Windows Media Player. Could this be a sign that Microsoft is finally embracing technology that is not built in Redmond?

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