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September 28, 2006

FaceBook Adding Sponsored Advertising To Your News Feed

posted by MR WAVETHEORY at 9/28/2006 07:37:00 PM
Imagine getting a news feed on FaceBook about a friend breaking up with someone and then one line down, it shows an unwanted marketing message about how to get a hot date. Well, according to MediaWeek, FaceBook plans to launch a Sponsored Story Ad Unit where marketers can pry into your secret life and advertise you based on what's happening to you and your friends around you. Eery? Yes. Lucrative. Potentially so.

Marshall over at TechCrunch thinks its a massive invasion of privacy. Pete over at Mashable thinks FaceBook should really work through its News Feed issues before launching another privacy endangering product. I agree with both of them.

Yet, I have to say that this is a really interesting way of serving advertising. FaceBook would be the first company to merge advertising with the what's actually going on in your social network. Now that's revolutionary. I wonder who the first advertiser will be? Match.com?

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