« Home | HP Used Spyware More Than 1-2 Dozen Times » | Tech IPOs Doing Well - Divx, Inc. Up Again, Shutte... » | ShutterFly, Inc. IPO Prices Tonight » | Yahoo! Inc. Acquires Jumpcut Video Sharing Mixing ... » | How to Create $104 million Out of Thin Air - When ... » | DivX Inc Gets 20% Boost from TV Mention » | Google That! $250 million in Venture Capital for V... » | Comverse Technology CEO Manhunt Ends in Africa » | High Tech May Be Sexy But McDonald's Dividend Real... » | Apple Computer Inc CoFounder's New Book - iWoz »

September 28, 2006

Don't Believe the MySpace 100 Million User Hype

posted by MR WAVETHEORY at 9/28/2006 03:54:00 PM

Forever Geek has a great post on how MySpace is really hyping its 100 million user number to the press. It's a great study. The study checked out 303 profiles and found that 50% of users don't even show up in a month. That's a very high attrition rate! I wonder what happened to those 50 million users?

Here's what I think are possible explanations:
  • MySpace users have 2 accounts. Like free email accounts (think Hotmail and Yahoo), many people own more than one account - one for personal email and one for spam. So, if indeed, the average MySpace user has 2 accounts, then it makes sense that 50% of them won't show up after a month.
  • One out of every 2 MySpace user is just checking things out. They hear the hype. They read it in the newspaper. People talk about. Everyone is doing it. It could even be parents checking in on their kids to make sure MySpace is a safe place for them to hang out online.
  • Spammers are opening millions of accounts. This gooses the numbers. Spammers are signing up, spamming, and getting shut down.
I bet there are many reasons why there are so many inactive accounts, but these are the ones that I can think of.


Previous Posts


Blogger michelle said...

cheap air jordan shoes is appropriate for both basketball competition and usual occasions. http://www.sportshoestyle.com
Men Air Jordan 1 White Sky Blue Shoes
Air Jordan 1 Black Red Shoes
Air Jordan 1 Black Blue Shoes

8:09 AM  
Blogger โชติ ธรีะวิท said...

Thanks for sharing this with us. Have a nice rest of the week

3:13 AM  

Post a Comment

<< Home