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September 28, 2006

Don't Believe the MySpace 100 Million User Hype

posted by MR WAVETHEORY at 9/28/2006 03:54:00 PM

Forever Geek has a great post on how MySpace is really hyping its 100 million user number to the press. It's a great study. The study checked out 303 profiles and found that 50% of users don't even show up in a month. That's a very high attrition rate! I wonder what happened to those 50 million users?

Here's what I think are possible explanations:
  • MySpace users have 2 accounts. Like free email accounts (think Hotmail and Yahoo), many people own more than one account - one for personal email and one for spam. So, if indeed, the average MySpace user has 2 accounts, then it makes sense that 50% of them won't show up after a month.
  • One out of every 2 MySpace user is just checking things out. They hear the hype. They read it in the newspaper. People talk about. Everyone is doing it. It could even be parents checking in on their kids to make sure MySpace is a safe place for them to hang out online.
  • Spammers are opening millions of accounts. This gooses the numbers. Spammers are signing up, spamming, and getting shut down.
I bet there are many reasons why there are so many inactive accounts, but these are the ones that I can think of.

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