« Home | AOL To Launch 80 FootBall Blogs!! » | AOL Launches Music Service. Also FlickR Relaunche... » | Do Pump and Dump Scams Work? » | Is Hollywood Media Restructuring? » | Hedge Fund Cowboys Silicon Valley Style! » | How Many Domains Does Google Have? » | Google to provide EBay with Search Results » | Google Launches Apps for Your Domain » | Mixi Is Japan's Answer to MySpace » | Focus Media Faces Competition, Baidu Employee Kill... »

August 29, 2006

ValueClick Rolls Video with EyeWonder

posted by MR WAVETHEORY at 8/29/2006 03:12:00 PM
With video sharing really taking off, ValueClick (VCLK ) just announced a deal with Eyewonder to roll video ads. EyeWonder's format is accepted by Yahoo!, AOL, and MSN. This will be a much needed boost for Eyewonder and a good deal for ValueClick since video advertising rates are often ten times higher than banner rates. The video advertising market is growing between 50-100% per year so maybe it will do something for ValueClick. ClickZ says,

Mediaplex will add rich media ad creation and management services from EyeWonder to the dashboard of its flagship Mojo Adserver product. ValueClick previously worked with rich media vendors on an individual basis, based on its client's preferences.

For those of you who are unfamiliar, ValueClick runs a performance based banner advertising network. CPA campaigns are its bread and butter. However, ValueClick appears to be getting more aggressive with its marketing tactics lately. Chet writes that ValueClick has been using JonBennet Ramsay to promote a spam trap to collect personal information.

One of the reasons ValueClick that it is getting more aggressive is competition. ValueClick faces competition from Google which is beta testing a CPA network. Google is asking publishers to add a Content Referrer unit to their pages to test out the ad. If all fares well, Google could soon be in the CPA business. That would put pressure on ValueClick's core affiliate network business - Commission Junction.

Previous Posts


Post a Comment

Links to this post:

Create a Link

<< Home