ValueClick Rolls Video with EyeWonderposted by MR WAVETHEORY at 8/29/2006 03:12:00 PM
Mediaplex will add rich media ad creation and management services from EyeWonder to the dashboard of its flagship Mojo Adserver product. ValueClick previously worked with rich media vendors on an individual basis, based on its client's preferences.
For those of you who are unfamiliar, ValueClick runs a performance based banner advertising network. CPA campaigns are its bread and butter. However, ValueClick appears to be getting more aggressive with its marketing tactics lately. Chet writes that ValueClick has been using JonBennet Ramsay to promote a spam trap to collect personal information.
One of the reasons ValueClick that it is getting more aggressive is competition. ValueClick faces competition from Google which is beta testing a CPA network. Google is asking publishers to add a Content Referrer unit to their pages to test out the ad. If all fares well, Google could soon be in the CPA business. That would put pressure on ValueClick's core affiliate network business - Commission Junction.