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August 25, 2006

Salesforce's New Ad Platform

posted by Robson Lee at 8/25/2006 03:52:00 PM
Salesforce for Google AdWords, a platform to help corporations analyze the effectiveness of their ad campaigns on Google, was recently unveiled by Salesforce.com, the CRM (customer relationship management) software maker. Salesforce.com is a rapidly growing company with net income quadrupling in the 12 months ending January 31, 2006 over its net income in the 12 months ending January 31, 2005. It's business model is based on providing software as a service, specifically focusing on the CRM market.

Salesforce for Google AdWords is in keeping with Salesforce.com's focus on helping corporations manage and track customer relations. It is planning to charge $300 a month for use of the service while a competitor NetSuite is offering its service for free for existing customers. It's a toss-up whether Salesforce.com's brand recognition and scope will overcome the allure of a free service that also integrates support of Yahoo ads.

Related link: Salesforce rides on Google wave

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