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August 25, 2006

Omakase Links (beta) - A New Twist on Contextual Advertising

posted by MR WAVETHEORY at 8/25/2006 05:10:00 PM
Amazon has launched Omakase - a contextual advertising service that services paid search ads on your pages. Omakase is a Japanese word that means to trust, to let someone else take the initiative. When you go to a Japanese restaurant and order the Omakase, it means you are letting the chef decide what to serve you - usually, it is the most expensive delicacies! So, what does this have to do with Amazon Omakase? With Omakase, you are letting Amazon.com decide which ads to serve up on your web page.

How does Amazon Omakase Work?
According to Amazon, with Omakase Links, Associates can now automatically display the products and content that visitors to the page are most likely to buy. Adding Omakase Links to your pages is easy. Use the Build Links tool to select the appearance and behavior of the ad, and then simply cut-and-paste the code into your template or Web page. Your page will now display Omakase Links and after a short learning period, the ads will be optimized based on what the Associate has been successful with in the past; what that user has been interested in; and what the site is about.

Because Omakase Links optimize on more than just the page itself, Associates may see a range of different products in their links but they will also see that the links learn what their visitors want. In fact, because Omakase Links aim to show the right product to the right person, each person visiting their site may see different products.

How much do I get paid for Omakase?
You are paid a referral fee of 4% which can scale up to 6% of the value of the products purchased by customers you refer to Amazon.com.

How Do I Sign Up For Omakase Links?
In order to participate in Omakase Links, you must be an Amazon.com affiliate member. You can go to Amazon Omakase Program and sign up.

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