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August 08, 2006

Is Greenfield Online Inc Back in the Green?

posted by MR WAVETHEORY at 8/08/2006 08:17:00 PM
Greenfield Online (SRVY) ramped up today following a better than expected Q2 report. The company reported earnings of $.09 vs $.02. The stock ramped up to $8.08 (+1.17).

Is Greenfield hitting it back on the green? According to CEO Albert Angrisani who in a prior life was an executive at Harris Interactive: "However," Angrisani cautioned, "in the second quarter, the European Survey Solutions business experienced pricing pressure from a more competitive marketplace which has resulted in slower than anticipated revenue growth and weak July bookings. I believe it will take several quarters to reverse this situation and return to acceptable growth rates."

Competition and pricing pressure are two things that no investor likes to hear especially when used in the same sentence. It looks like the Greenfield story may take some time to fix. After all, two key executives from its European Ciao AG business recently resigned. If things were so green, why would they leave? After all, who wants to miss some mean green?

Mr Wave Theory

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