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August 31, 2006

Adding Ads into EA Games

posted by MR WAVETHEORY at 8/31/2006 05:39:00 PM
Playing games used to be a chance for players to blast beasts and monsters. Now, it's become another way for for advertisers to blast players and gamers. EA announced that it is partnering with IGA and Massive to feed live advertisements into Battlefield Earth 2142 and Need for Speed: Carbon - on the heals of announcing that it had sold 2 million copies of Madden in the last week raking in $100 million which according to EA tops most summer films!

Brandweek thinks it heralds a new era for in game advertising since EA was one of the last holdouts.

The IHT thinks it adds realism to games.

HunterTrack gives kudos to Massive for locking in the deal.

Businessweek profiles the history of EA.

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