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March 14, 2006

Google Has Acquired @Last Software

posted by MR WAVETHEORY at 3/14/2006 10:30:00 AM
Google has acquired @Last software. @Last are the developers of the truly awesome SketchUp application - a 3D environment for Windows and Mac OS X.SketchUp is an incredible and innovative tool. I love playing with it, but I can't possibly justify the $495 price tag. Could it be that Google might offer it for free? I hope this is an acquisition in the style of Picasa (which was released more-or-less as-is but for free) and not in the style of Urchin (which completely screwed over TextDrive in a big way). Check out the posting on the Google Blog http://googleblog.blogspot.com/2006/03/new-home-for-last-software.html

I am starting to understand Google's M&A strategy.

We buy profitable software companies that have paying customers and make them free and turn them into unprofitable companies.

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